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The Servitization Revolution Comes to Shipping


Servitization as a business strategy is sweeping through most industrial sectors. It has benefi ts for all parties on the sell side and buy side. For the manufacturer it provides competitive differentiation, deeper relationships with customers, enhanced customer satisfaction and loyalty, and a source of recurring revenues. For the customer it provides more value for the money and lower cost of ownership, as well as faster and better after-sale service and support. It is clearly the wave of the future in business relationships, and the time is right for the maritime industry to climb aboard.

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